The Starter Set
Get the best of both worlds with The Starter Set (160 wipes) and try the Classic, our fragrance-free hypoallergenic wipes, and the Agave, a fresh fragrance blend of cucumber and agave.
Soft, premium plant-based flushable wipes formulated with a proprietary blend of moisturizer + cleanser that's pH balanced and engineered to be free of microplastics and harmful chemicals like parabens, toxins, and dyes.
details
- Clean formulation that is hydrating, moisturizing, and pH balanced
- 97% purified water
- Tested + approved GD4-compliant flushable per INDA's regulations
- 100% plant-based
- 100% recyclable packaging
- paraben-free and phthalate-free
how to use
- Store at room temperature in original packaging tightly closed.
- Flush one wipe at a time, or toss it in the trash for older plumbing systems. Check your local regulations for more information.
ingredients
Created with the highest-quality materials and ingredients. Our juice is gentle yet high-performing.
Purified Water, Aloe Barbadensis Leaf Juice (hydrating), Glycerin (moisturizing), Tocopheryl Acetate (Vitamin E), Citric Acid (for pH balance), Benzyl Alcohol, Potassium Sorbate, Caprylyl/Capryl Glucoside, Sodium Benzoate, Benzoic Acid, & Dehydroacetic Acid.
sustainability
Our innovative packaging looks good in your home, but it was also engineered for sustainability. Thoughtfully designed to be disassembled when finished, you simply pop the lid off of the paper tube, and recycle the individual components.
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100%
plant-based
97%
purified water
80%
naturally & organically derived ingredients
CLEAN + CONVENIENT, NO COMPROMISE
Our wipes are rigorously tested and certified GD4-compliant flushable (the highest industry standard) per INDA Flushability Assessment Guidelines. This means you can prioritize your hygiene worry-free because we know convenience is essential.
free of chemicals + plastics
Many wipes can take up to 100+ years to break down and they contain harmful chemicals and plastic that lead to microplastic pollution. LOO’s are engineered with the highest quality plant-based fibers and our formula is free from toxins, dyes, and parabens.
100% recyclable packaging
Our packaging blends form + function with an innovative appreciation of design. Intelligently created to disassemble when finished, simply pop the lid off of the paper tube, and recycle the individual components.
FAQs
Your questions, answered.
Do you test on animals?
We uphold the highest ethical standards and ensure our products are 100% cruelty-free and never tested on animals.
What is the size of the wipes?
Our wipes are perfectly sized at 4.25" x 6.5", ensuring you use just the right amount without waste.
What does plant-based mean?
We use biodegradable non-woven cotton and wood fibers sourced from FSC certified suppliers. They're free of plastic fibers, which are common in many types of woven wipes.
Is LOO hypoallergenic?
Only our Classic wipes are fragrance-free and hypoallergenic, and most suitable for sensitive skin.
Can I use LOO on my face?
Yes, you can, but like using a paper towel as a napkin, it’s not the ideal choice. As a general rule of thumb, we don’t recommend using any scented wipe on your face, especially if you have sensitive skin.