Meet the future of wipes.
OUR MISSION
Experience the future of wipes with our 100% plant-based wipes and 100% recyclable packaging. We merge clean, effective formulations with innovative design to redefine how you view hygiene.
Based in NYC, we're built on the belief that the products we use should be honest and worthy of being seen. This is hygiene you won’t want to hide, because the bathroom shouldn’t be all business.
OUR JOURNEY
The market of wet wipes is flooded with plastic starting from the packaging down to the wipes themselves. The industry is slowly moving in the right direction, but not fast enough.
LOO was born from the vision of four friends who came together by a common goal: to forge a new path in the flushable wipes market and create a sustainable solution that was also design-forward.
Our journey is about destigmatizing the use of wipes by creating a solution crafted in simplicity and sustainability.
OUR VALUES
We're committed to making a difference, not just making claims.
Tested and certified GD4-compliant flushable. This just means you can prioritize your hygiene worry-free because we know convenience is essential.
We formulated the highest quality plant-based fibers that's free from parabens, toxins, and dyes with a hydrating & moisturizing juice that’s pH balanced, to build a clean product that's better for you and better for the planet.
Our packaging blends form + function with an innovative appreciation of design. Engineered for simplicity and sustainability, LOO was made to be disassembled and recycled when finished.
