LOO

wiping away the dirty truth

Most wet wipes contain an array of toxic chemicals, plastic, and other non-biodegradable materials. They can take up to 100 years or more to decompose in a landfill, and when these plastics break down into microplastics, they damage land, oceans and wildlife.

We're here to do better and create soft premium wipes that are plastic-free and engineered for performance with the finest plant-based materials.

say hello to loo

Our mission is to redefine hygiene and transform your experience to one you won't want to hide.

Intelligently and beautifully designed, our packaging is 100% recyclable and meant to look good in your home. Because the bathroom shouldn’t be all business.